We are growing! Our new website is coming soon.
Welcome to DADA ( Dad’s Against Dirty Air).
We are a new and growing charity that aims to promote positive changes in communities when it comes to Children’s health and our personal impact on the environment. Started as an experiment to find ways to engage ‘common residents’ in taking small steps to ‘be green’, DADA has begun a small movement that is engaging caring parents, teachers and students, to reach out to others, asking them to BE IDLE FREE FOR THE KIDS!
DADA was started as an initiative to bring together caring parents and citizens who want to do their part to make the world a better place for their children and their future.
It started with a couple of questions:
How can one person make a difference, in their community, at their schools, or for their family?
The answer was to bring together LIKE-MINDED individuals to collaborate and work together to reach a broader audience than we could on our own. Also, to empower the energy and passion in others by making it easy to take a ready-to-go program and promote it in their community.
How can we engage people, who would not otherwise be 'green', to consider changing their habits for the sake of their children and neighbours?
Changing habits is hard! Community Based Social Marketing initiaitives like DADA's, promotes an emotional reason for people to change, that is greater than the habit they are holding onto. For some the motivation is saving $300 in gas each year, or being a good neighbour, but the most powerful reason that most parents would understand, is to DO IT FOR THE KID'S - their safety, health and future that they will inherit from us!
IN many cases, with a little coaching and a worthy reason why, a 'Eureka' moment occurs and people see that being green is not that hard to do ( turning a key!) and they feel good doing it and are acting as responsible role models that their kids can be proud of. Its our hope that people will then seek other ways to be green, at home or at work and then help spread the message to get their friends and neighbours involved in creating safe neighbourhoods everywhere.
DADA makes it easy for schools and caring community leaders, to promote the message to be IDLE FREE. All that is needed is a CLEAN AIR CHAMPION that will lead the initiative to get signs up and messages in newsletters, and to parents directly.
School IDLE FREE campaign resources: are available in this folder for review and free use:
To see a SUMMARY OF DADA MATERIALS, click here.
|Signs and banners ( self print)|
Popular items include these Newsletter inserts:
Please note that schools in Peel Region get free materials donated to them for the rest of the year. To order your materials contact us at firstname.lastname@example.org or fill in this order form.
Below is a list of videos made by IDLE FREE groups like DADA to help promote the message.
A mechanic debunks the many myths drivers have about idling.
Children want parents to GO IDLE FREE.
A college student learns about DADA and the little known hazards from IDLING SCHOOL BUSES.
Car Dealers going IDLE FREE
DADA in the news::
Below are some samples of the news coverage DADA has received in Peel Region this year.
GlobalTV News : Peel schools going IDLE FREE for the kids.
Vision: No child will be forced to breathe polluted air while at school and in their neighbourhood.
Mission: To improve local air quality by promoting awareness and inspiring individual and community action for the common good.
It's a human right to breathe clean air.
Collaboration for the common good.
Civic action & responsibility.
A positive future for our children.
A safe and healthy neighbourhood to live in.
To be positive role models to our children.
We have the key to reduce air pollution.
For more information contact Steve at 905.338.3638 or steve (at) dadacanada.com